ACT Associates Complement Your Team


ACT makes it easier to invest, expand and grow with confidence, due to our deep CPG & retail solution knowledge, our fact-based approach and our network of innovation practitioners who can become part of your extended team.

“ACT has built a consortium of industry experts.  That was what intrigued us.  Unlike the big consultant firms, ACT doesn’t expect the client to pay to teach fresh recruits.”                           Group VP, Strategic Merchandising

Actual resource assignments will depend on scope, timing and individual availability. 

► ACT President, CPG/Retail Innovation Practitioner:  Thomas Dewey has invested 30 years applying analytic technologies in the CPG/Retail Industry, with particular emphasis in applying customer-marketing and demand planning technologies for the past 15 years.   He has led implementation design, start-up, testing and/or first-client deployments of: “SCOP” (IRI; 18 year use) Safeway’s category management, Paragren Technology’s (Oracle CRM) advanced analytic and targeted marketing, Concept Shopping’s customer yield management, Cofinity’s (now Symphony IRI) dynamic targeting and MDS’ (now Symphony IRI) promotion effectiveness solutions.  Professionally, he has provided thought leadership at Procter & Gamble, Clorox, IRI, Paragren Technologies, Concept Shopping and Commerce One.  In 2003, Tom founded Applied Commerce Technology to reduce the risk and accelerate the ROI associated with technology and analytic innovation within the CPG/Retail Industry.   He earned his BS (Operations Research & Industrial Engineering) and MBA, both from Cornell University.

► CPG Industry Thought Leader:  Dr. Robert Blattberg is the Timothy W. McGuire Distinguished Service Professor of Marketing and Director of the Center for Marketing Technology and Information at the Tepper School, Carnegie-Mellon University.  Previously at the Kellogg School of Management (Northwestern) and the Graduate School of Business (University of Chicago), Professor Blattberg’s primary research is in the areas of marketing information technology, database marketing, sales promotions and retailing.  His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals.

► Sr. Retail Executive and Practitioner:  Associate is a former senior executive with Safeway Inc., has a distinguished career in grocery marketing, merchandising and retail operations spanning more than 40 years.  He is credited with the development and implementation of many of the industry’s most innovative and successful merchandising and marketing programs including an industry-leading category management process, the development and installation of Safeway’s customer loyalty card and the creation of the company’s premium private label Safeway SELECT brands.

► Sr. Retail Executive and Practitioner:  Associate is a retail executive with over 40 years practical experience from Supermarket CEO and President, to VP/General Manager, to SVP Retail Operations, to VP of Corporate Grocery.  He’s developed a hands-on understanding of the grocery, perishable, health and beauty aid, and general merchandising business from the ground up through his work Safeway, SaveMart (Food Maxx) and AppleTree Supermarkets.

Sr. Retail Executive and Practitioner, was a senior executive at Tesco, the UK Supermarket Group, where he held several appointments including Systems Director, Management Services Director and Group CIO; subsequently established leading consulting and software group.  The company had a major share of the Retail ERP market with over 50 leading retailers worldwide including Wal-Mart, before it was sold to VC’s. Later focused on research in the area of ‘intelligent merchandising’ to create effective solutions with the proper mix of science, technology and good retail practice; CEO of Retail Express a UK based Software and Consultancy; has a Post Graduate Degree in Management Studies, is a Graduate of the Institute of Marketing, Fellow of the Institute of Logistics.

Sr. Retail Marketing Practitioner:  This industry veteran has 33 years of practical retail experience across marketing, category management, brand partnerships and consumer research.  He’s provided leadership as VP of Marketing and Director of Marketing Research for Marsh Supermarkets, where he produced double-digit comp sales during re-grand opening periods, successfully introduced numerous shopper marketing technologies and analytic tools, plus has managed marketing budgets of $20-40M.  Prior to this, he was VP of Marketing for Randalls Foods where he drove 2.7% comp sales growth in first year, plus held executive roles at Sorensen Associates, MARC Advertising, and Valassis Relationship Marketing Systems before joining ACT.   In 1993, he led the analytic team for the Marsh Super Study, published by Progressive Grocer Magazine and as an HBS case study.   Associate is also a past member and chairman of the Food Marketing Institute’s Consumer Research Committee as well as a participant in the Retail Shopper Marketing Commission founded by Coca Cola and the In-store Marketing Institute.

► Senior Pricing Specialist:  Over the past 30 years, Associate has built extensive experience creating, assessing and implementing pricing strategies, systems, processes and organizational changes.  He is the former Corporate Director of Pricing at Safeway where he designed and initiated the centralization of pricing, leading to a 20% cost-efficiency improvement and implemented best practice pricing strategies across perishable departments.  Through various solution providers, he directed over 55 price optimization and price management implementations for retailers.  Most recently he was a lead author in creating ACT’s best practices guide to life-cycle pricing.

► Senior Program Manager:  Associate is a former KPMG Senior Manager (responsible for “delivering” what “partners sell”), with additional senior project manager positions at TRW, IBM and Siebel (now Oracle) spanning 100’s of projects.  His business software implementation experience includes Sales Force Automation, Customer Relationship Management and Enterprise Marketing Management (Siebel On-Demand and On-Premise,, and Microsoft CRM), document management (Documentum), and large scale websites development (Vignette and Oracle Web Logic).  He has also led numerous projects involving change management, sales forecasts, data mining, data warehouses, CRM analytics, customer segmentation and targeting, website development, and fraud detection.

► Sr. CPG Executive and Practitioner:    This Associate has broad leadership skills crossing multiple disciplines and 24 years at P&G.  In Marketing, he led strategic, product and corporate marketing, he developed brand identity and drove product direction to acquire customers.  He also envisioned and led retail growth engines including “disruptive product launches” (e.g., Mr Clean Magic Eraser) and sustaining product launches on Swiffer.   In Professional Services/Brand Development, he led B2B marketing and portfolio management for key accounts including club stores, key distributors and key customers.  He led Upstream Innovation in Beauty Care for marketing, owned engineering responsibilities from design through delivery, managed engineering for new plant construction and was a plant logistics manager.

Sr. Data Analytics, Forecasting and Modeling Practitioner:   Associate has extensive experience in Retail Systems and processes and the application of science to business practice; experience in data analysis, data mining, data modeling, forecasting and optimization and in the implementation and support of advanced elasticity-based data modeling for promotion management, supply chain forecasting, price optimization and assortment systems in retail environments; support of retailers in the use planning, implementation and ongoing support of advance science based merchandising solutions.  Prior to his work with ACT, he was responsible for the delivery and rollout of store-based systems at ASDA Stores, Ltd. Directly and through IBM.  He holds a BS Degree from The University of Manchester.

► Sr. FPCG Analytics / Modeling Practitioner:  Since 1984, this Associate has delivered decision insights to leading retailers, manufacturers and research firms, based on Marketing Mix, Merchandising Performance and CRM/Loyalty Analytics modeling.  He has successfully designed, development, coded and implemented several advanced analytic applications for retailers, CPG manufacturers, advertising agencies, management consulting firms, marketing research companies, and a global e- Commerce firm.  His works on CRM received an honorable mention in Asia’s First 1to1 Innovator Awards sponsored by Peppers and Rogers Group.  Recently, he developed a CRM analytics solution that enables companies to measure and simulate the impact of marketing decisions on customer lifetime value.

► Social / Web Marketing Specialist:  Over the past 25 years, this Associate has developed an expertise in online marketing, online strategy, creative services, web development, application development, search marketing, search engine optimization, social media and related analytics.  Her team focuses on on-line relationship marketing and works hard to stay ahead of the trends.

► VLDB POS Data Specialist:  Associate is a leading authority on the design, implementation of, and end-user interfaces to Very Large Data Bases (VLDB), with specific focus on Loyalty Marketing to deliver both Business Intelligence and Operational Advantage.  He has worked with IBM, Siebel, Fujitsu, Symbol (Motorola), Oracle and major grocery retailers and manufacturers to create a state- of-the-art, transaction-based customer knowledge-base and relevance engine.

► Enterprise Application Specialist:  Associate specializes in designing and creating software applications and has extensive line and technical management experience in companies ranging from startups to multi-billion dollar companies. His business background adds to his expertise in formulating technical business strategy, analyzing and streamlining business operations, designing scalable technical solutions that can be executed within budget, and overseeing project execution from concept through deployment and training.

► Quantitative Analyst:  Associate specializes in market research methodology, quantitative analytics, and technical support for integrating and reporting results from multi-phased, longitudinal research programs.  With 25 years of research and business management experience, she has an extensive background serving Fortune 500 clients in a wide range of assignments focusing on consumer behavior, business-to-business marketing, strategic planning, brand advocacy, product pricing, customer value management, research methodology, predictive analytics, data mining, market segmentation, statistical analysis, and e-commerce visitor behavior.  She has a unique ability to combine traditional survey research results with syndicated data and internal databases to develop management tools for monitoring key performance measures.