Do you have visibility to:
- Operational promotion, advertising and price-change calendars?
- Elasticity-adjusted Consumer Demand?
- On-going sales variance to plan?
- Integrated targeted and mass channel demand signal?
- Multi/Omni-channel consolidated Demand?
“PROGRAM VALUE MANAGEMENT LIKE ACT’S IS VERY IMPORTANT!
YOU’D THINK BY THIS TIME EVERYONE WOULD BE ONBOARD.”
– Ex-CEO (Major Drug Store Chain); Executive Industry Consultant